LIVVIUM

Store Fit Audit by LIVVIUM

See where customer confidence breaks.

Store Fit Audit examines how effectively your ecommerce experience helps customers understand the product, make confident decisions and move toward purchase.

It turns observable store evidence into a structured diagnostic — showing what is working, where friction appears and what may deserve attention next.

Free core audit. No payment required.

LIVVIUM

Store Fit Audit

Customer-confidence diagnostic

Atelier Aurelina

Fashion & Apparel · Sample report

A visually premium store. The largest confidence gaps appear during size evaluation and fit validation.

  • Visual Confidence
  • Product Information
  • Fit Decision
  • Post-Purchase Assurance
  • Conversion Signals
  • 01Missing model measurements
  • 02No fit recommendation tool
  • 03Static image-based size chart

What we examine

Confidence is built across the journey.

Customers rarely abandon a purchase because of one isolated detail.

Store Fit Audit looks across the experience to understand whether the information, visuals and guidance around the product give customers enough confidence to decide.

  1. Visual Confidence

    Does the customer see enough to understand the product and how it may look or fit?

  2. Product Information

    Is the information needed to evaluate the product clear, useful and consistent?

  3. Fit Decision

    Does the store help the customer make a more confident sizing or fit decision?

  4. Post-Purchase Assurance

    Does the customer understand what happens if the decision is not right?

  5. Conversion Signals

    Are there visible signals that reduce hesitation and support the decision to continue?

The methodology

A living methodology, not a fixed checklist.

Store Fit Audit uses LIVVIUM’s proprietary methodology to review the customer-facing signals that shape confidence across the ecommerce journey.

The framework is evidence-led, versioned and continuously reviewed as ecommerce practices, customer expectations and retail technologies evolve.

Each audit considers observable store evidence, consistency across the journey and the quality of decision support available to the shopper.

  • Evidence-led

    The assessment is grounded in what a customer can actually see and experience.

  • Versioned

    The methodology evolves rather than remaining frozen while ecommerce changes.

  • Continuously refined

    New retail practices, technologies and observed patterns help inform future versions.

The exact scoring model, weighting and calibration logic remain proprietary.

LIVVIUMStore Fit Audit

LIVVIUM Store Fit Audit

Assessment date July 12, 2026

Store Fit Audit

Customer-confidence diagnostic

Atelier Aurelina · Fashion & Apparel

www.atelieraurelina.com

This report evaluates how effectively the store helps customers understand the product, make confident decisions and move toward purchase.

A product page captured during the Atelier Aurelina store review.

LIVVIUMAtelier Aurelina

LIVVIUMDiagnostic summary

Olivia’s observation

Founder takeaway

Atelier Aurelina already presents a visually premium brand experience. The largest confidence gaps appear during size evaluation and fit validation, particularly for first-time customers unfamiliar with the brand’s fit.

  • 15URLs reviewed
  • 8Product pages reviewed
  • 3Collections reviewed
  • LiveStore walkthrough

LIVVIUMFounder takeaway

LIVVIUMEvidence snapshot

Store walkthrough evidence

Proof of review

Captured during a live walkthrough of the Atelier Aurelina store.

Editorial photography of a model in a white dress, captured during the Atelier Aurelina store review.
What worksStrong editorial imagery creates premium brand perception.
A product size selector with XS to XL and a vague Fits true to size note.
What creates frictionSize selection lacks model measurement context.
A dense ecommerce size chart overlaying a product page on mobile.
Highest priorityStatic size chart creates extra interpretation work for mobile shoppers.

LIVVIUMLive store review

LIVVIUMMethodology areas

What the audit examines

Confidence across the journey

  1. 01
    Visual Confidence

    Does the customer see enough to understand the product and how it may look or fit?

  2. 02
    Product Information

    Is the information needed to evaluate the product clear, useful and consistent?

  3. 03
    Fit Decision

    Does the store help the customer make a more confident sizing or fit decision?

  4. 04
    Post-Purchase Assurance

    Does the customer understand what happens if the decision is not right?

  5. 05
    Conversion Signals

    Are there visible signals that reduce hesitation and support the decision to continue?

LIVVIUMPublic-facing review

LIVVIUMKey findings

Top findings

Where confidence breaks

  • 1Missing model measurements
  • 2No fit recommendation tool
  • 3Static image-based size chart

Additional findings are available in the optional Premium Insights layer.

LIVVIUMInitial priorities

LIVVIUMPremium insights

Premium insights

Go deeper when it is useful.

An optional paid layer with deeper page-level findings, prioritised actions and implementation guidance.

Premium Insights + 30-Minute Review

An optional paid upgrade when a brand is ready to go further.

Compare Free and Premium →

LIVVIUMOptional deeper layer

From audit to action

A report designed to move you forward.

Your Store Fit Audit turns a live ecommerce review into a structured view of where customer confidence is working, where it is breaking down and what deserves attention next.

  1. See the evidence

    Screenshots and observations show what informed the assessment.

  2. Understand the gaps

    See where customer confidence may weaken across the store experience.

  3. Prioritise what matters

    Move from observations to practical next steps.

  4. Go deeper when it is useful

    Choose the optional Premium Insights layer for deeper analysis, implementation guidance and an included 30-minute review.

Start with the audit

Useful first. Deeper when you need it.

Every Store Fit Audit begins with a meaningful free diagnostic. Brands ready to go further can choose the Premium Deep Dive—or begin directly with the full audit.

Free

Free Core Audit

  • Overall diagnostic view
  • Key findings
  • Evidence snapshot
  • Public-facing methodology areas
  • Initial priorities
Get Your Free Audit →

No payment required.

Optional paid upgrade

Premium Deep Dive

Premium Insights + 30-Minute Review

For brands ready to move directly into the full audit, with deeper analysis, prioritised recommendations and implementation guidance.

  • Deeper diagnostic insights
  • Page-level observations
  • Expanded priority recommendations
  • Implementation sequencing
  • Technology-readiness observations
  • 30-minute founder-led review

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Who it’s for

For teams responsible for how customers decide.

  1. Ecommerce teams

    Understand where customer confidence may be weakening across the store.

  2. Brand & marketing

    See whether product presentation and information support the brand promise.

  3. Digital & innovation

    Identify where technology might genuinely improve the customer journey.

  4. Leadership

    Turn ecommerce observations into clearer priorities for what to address next.

Coming next

Your results become more useful with context.

As the Store Fit Audit evidence base grows, LIVVIUM is developing new ways to help brands understand how their ecommerce experience compares with broader patterns and stronger observed practice.

Benchmarking in development

Your store

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Peer range

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Leading range

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A broader view is coming.

See your store through the customer’s eyes.

Start with a free Store Fit Audit and see where confidence is working — and where the customer journey may need more support.

Free core audit. Optional Premium Deep Dive when you need it.