Short observations. Clear implications.
LIVVIUM Signals: concise perspectives on retail, customer behaviour and applied technology.
Store Fit Audit™Confidence often breaks before the basket.When customers cannot quite see themselves in the product, they hesitate. The more useful question is where that hesitation appears.Read the signalConnected CommerceOwnership can be a longer journey than checkout.The transaction is one moment. What happens next — care, content, return, identity — is where many brands go quiet.Read the signalWhat We're WatchingThe in-store visit is no longer a separate story.The most useful in-store technologies continue a journey already started online, rather than asking the customer to begin again.Read the signal
LIVVIUM Signals
Short notes, sent by email.
Customer behaviour, retail technology and what happens after purchase. No long newsletter.
We only use this address for these notes.