Ideas for what comes next in retail.

Case studies, research and short observations on customer journeys—online, in store and after purchase.

01Case studies

Tested with real products and people.

Projects where a physical product, specialist partners and live activations show what a customer journey can become.

Live experimentExposed LayersA co-created fashion label and connected-product experiment, tested through real garments, owner experiences and live activations.Read the case studyDemonstrationA Journey of a Thousand ThreadsOne garment, followed through a personal journey. Sizing, visualisation and the store take part.Read the case study

02Research

What Happens After Checkout?

LIVVIUM reports and perspectives on the life of the product after purchase.

Explore the series
Report 01September 2026 · 12 minWhat Happens After Checkout?Product Memory, Reciprocal Loyalty and the Future of Connected FashionRead the report

Next in the series

Open the folder to see what comes next.

03Signals

Short observations. Clear implications.

Concise perspectives on retail, customer behaviour and applied technology.

View all Signals
Store Fit Audit™8 September 2026 · 3 minConfidence often breaks before the basket.When customers cannot quite see themselves in the product, they hesitate. The more useful question is where that hesitation appears.Read the signalConnected Commerce2 September 2026 · 4 minOwnership can be a longer journey than checkout.The transaction is one moment. What happens next — care, content, return, identity — is where many brands go quiet.Read the signalWhat We're Watching26 August 2026 · 3 minThe in-store visit is no longer a separate story.The most useful in-store technologies continue a journey already started online, rather than asking the customer to begin again.Read the signal